“The Power of the Purse”

Marketing to Women: How to reach & attract the largest & most influential market

Presented by René Schubert

Wednesday, May 14, 2008

Location: The office of Dr. B Todd Pickle

9480 Briar Village Point, Suite 300 - Colorado Springs, CO

6:30 pm – 9:00 pm (Registration at 6:00 pm)

Consider these remarkable statistics: Women make an astonishing 85% of all consumer buying decisions – and when it comes to healthcare, women make over 90% of all decisions, including which dentist to see. Women are also the biggest purchasers of cosmetic dentistry.

The female consumer is motivated by different perceptions, priorities and preferences than men. Yet, because males still own the majority of dental practices in the U.S., the practice literature is typically written from their perspective.

In this enlightening program, you will learn the fundamentals of the female gender culture and how to appeal to women’s real buying drivers. This evening will completely change your approach to positioning your practice.

You will learn & master:

• Real life examples of marketing collateral that appeals to women
• Branding 101
• How to get a better return on your marketing dollar
• Gender-focused marketing tactics that will drive your practice through the roof
• Why women reach different brand decisions and how they react differently to key marketing elements
• Language that appeals to women’s real buying drivers
• How to make your practice ‘top of mind’ for female patients
• A ‘no-miss’ service strategy that keep your patients coming back – and referring others
• New spa-like service initiatives to distinguish yourself from other practices
• The power of marketing beauty, health and wellness in your practice
• And much, much more!